As the lines between Producing for News and Producing for Web blur, many Promotions Producers are adapting with the changing landscape. Digital content management, file manipulation, compressing for different media delivery options. Writers, Editors, and anyone involved with the production of News are having to become experts in things that were more inline with I.T. work than anything else. So how do you get your brain wrapped around these concepts? Where do you start? How do you stay ahead of the curve? That's easy, look to the web.

People have been doing this kind of multifaceted News gathering for years, and there is a lot that can be applied to your typical Promotions work flow. Digital Content Producer has been at the forefront of digital content creation. From hardware to editing to installing software, it's a mixed bag that can help you get through the hurdles you will face. Am I saying you need to be installing software of your work machines? No. I'm sure I.T. would not be too happy about that, but I am saying you should understand how this stuff works. Taking control of the equipment you work on, understanding it in and out is the only way to secure yourself in this quickly changing world of News we live in. The days of sitting behind an operator and watching them do the magic, is going the way of the dinosaur. Be proactive and you won't become extinct.

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