Yesterday we took a brief look at some of the changes facing Producers working in the News place. Looking at ways to stay ahead of the curve. The fear of extinction isn't limited to Producers only, Broadcast Design firms are feeling it too. Ann Fisher a frequent contributer to Post Magazine looks at how traditional Broadcast Design firms are reaching beyond the typical Live at 5:00 mainstays to stay competitive with changing conditions. Lower budgets, faster turn arounds, a weaker market... are some of the things facing today's "it" shops. Read what they have to say after the jump.

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