Yesterday we took a brief look at some of the changes facing Producers working in the News place. Looking at ways to stay ahead of the curve. The fear of extinction isn't limited to Producers only, Broadcast Design firms are feeling it too. Ann Fisher a frequent contributer to Post Magazine looks at how traditional Broadcast Design firms are reaching beyond the typical Live at 5:00 mainstays to stay competitive with changing conditions. Lower budgets, faster turn arounds, a weaker market... are some of the things facing today's "it" shops. Read what they have to say after the jump.

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I know of a lot of designers looking for ways to make some extra cash. But amazingly enough most of them don't know where to start. The simple fact is that as a designer/editor you have a skill not everybody has, and depending on your work situation you could be missing out on some great opportunities. Read More...

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Here are some quick techniques you can follow to improve not only your shots, but your editing as-well. Courtesy of the Behance Network.

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Step 3: Knowing your dimensions

As important as rendering to the right codec is, if you don't have the right dimensions, frame rates or field order... it won't really matter much when it comes to delivery. SD or HD? D1, 1080i, 720p? What the heck am I building? Improper dimensions can lead to its own set of issues. Read More...

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As tape goes the way of the dinosaur more and more news content is going digital. With that comes a slew of different codecs to over complicate the process. Getting it all to work... is an art form on its own. If you're an editor or a designer in a news environment, you've no doubt run across your share of problems embracing this change. Sometimes it's as simple as the wrong codec for the hardware, or the wrong dimensions, field order or something completely different. But how can you tell without having to become an expert? Read More...

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Ran across a great article over at David OReilly's blog (Via Motionographer) pointing out the uselessness of safe areas in HD. You'd figure with the change over from SD to HD they'd make some adjustments to the antiquated rules we've had to live by. Yeah keep thinking that. 4:3 extract how I hate thee! Check it out, it's a great read.

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